Weibo is the leading micro-blogging social media platform in China with over 165 million active daily users. One of Weibo’s most appealing features is its open space format; trending topics are made visible on everyone’s feeds regardless of whether or not users follow the relevant accounts, resulting in very effective and efficient marketing.
Weibo is a content driven, hybrid platform (the Chinese equivalent of Twitter and Instagram), where short blurbs, videos, pictures, and “stories” are the most popular forms of information. Traverse will focus on your highlights and what we believe to be the most relevant information, and will create an active account with the following services:
- Chinese profile setup with a short introduction and customized "Customer Service" interface
- Regular content posts with creative images and videos emphasized on captivating audiences
- Regular and precisely targeted marketing to increase brand awareness
- Bi-annual giveaways to further engage existing followers and generate new followers
- Creative content marketing to boost account popularity
- Integration of a two-step process (scan and follow) in order to acquire audiences effortlessly